Artem Nefedov

Leading product strategy and operational system design for Blocksport’s B2B SaaS fan engagement platform and customer mobile applications.

Core responsibilities:

• Own product vision and product roadmap aligned with company strategy
• Translate market research, competitor intelligence, and customer insights into structured product direction
• Define and prioritize Ideas and Epics in Jira, enabling Delivery to execute efficiently
• Design product monetization initiatives and sponsor value propositions
• Support Customer Success with adoption levers and structured feedback loops

Sales & Revenue Enablement:

• Improve sales intelligence and ICP targeting frameworks
• Optimize lead generation workflows and CRM processes
• Implement automation and reporting improvements across outreach and funnel tracking

Internal Operations & Productivity:

• Identify process bottlenecks across product, sales, and delivery
• Implement workflow automations and system improvements
• Increase organizational throughput via structured documentation and operational governance

Focused on building scalable systems, measurable product impact, and automation-driven growth across product and commercial functions.

As Head of Digital Innovation, I lead the strategy and execution of Blocksport’s next-generation Digital Fan Experience Platform, combining mobile fan engagement, AI-driven data infrastructure, and scalable digital monetization models.

My role focuses on expanding the product ecosystem beyond Web3, strengthening core SaaS capabilities, and accelerating innovation across SuperApp, CDP, integrations, and new revenue channels.

Key responsibilities:
• Drive the product vision and innovation roadmap across fan engagement, data analytics, digital commerce, and ecosystem integrations.
• Lead cross-functional delivery of new digital capabilities, including SuperApp features, club & sponsor monetization tools, AI-powered segmentation, streaming, wallet rails, and enterprise integrations.
• Oversee the evolution of Blocksport’s platform architecture, ensuring scalability, reliability, and seamless interoperability with 50+ external systems.
• Partner with clubs, leagues, federations, telecoms, and enterprise sponsors to design digital engagement strategies that convert fan attention into measurable revenue.
• Expand the data layer and CDP capabilities, enabling actionable insights, personalized campaigns, and high-ROI sponsor activation.
• Evaluate and implement emerging technologies, from advanced analytics to tokenized loyalty and NFT ticketing, ensuring optionality without over-relying on Web3 narratives.
• Support fundraising, strategic partnerships, and co-innovation programs with technology providers, telecoms, and infrastructure partners.
• Build and optimize internal processes around delivery, experimentation, and performance measurement across all digital touchpoints.

This role sits at the intersection of product management, data strategy, and technology innovation, ensuring Blocksport continues to deliver the industry’s most advanced and future-ready digital fan engagement platform.

Built a crypto-native hedge fund from the ground up, scaled AUM x15 in 4 years, including strategy, infrastructure, legal structure, and product operations.

Focused on digital asset portfolio management, market analysis and alpha generation via manual and algorithmic models.

Key Responsibilities & Achievements:

• Designed and implemented all core systems: from legal and operational infrastructure to trading workflows and reporting frameworks
• Developed the portfolio strategy, asset selection logic, and custom risk models tailored for crypto volatility
• Built automated trading systems and AI-driven signal layers using TradingView, GPTs, and cross-platform orchestration tools
• Managed investor relations, financial reporting, and EU-compliant legal structuring
• Led a cross-functional team, including developers, analysts, and operators

Scope of work included:

• System architecture (no-code and custom code)
• Backtesting pipelines & trade execution flows
• Fund performance dashboards and investor analytics
• Created an automated onboarding and KYC process
• End-to-end business design: strategy → execution → scale

Owned product development during a critical growth phase for a SaaS email design platform start-up serving over 1M marketers worldwide.

Worked across engineering, QA, and marketing teams to deliver high-impact features and grow both core and white-label product lines.

Key Responsibilities & Achievements:

• Led roadmap planning, backlog grooming, and release management for the Stripo email editor and embeddable plugin
• Created detailed product specifications and technical requirements for UX/UI improvements, integrations, and platform enhancements
• Facilitated collaboration between cross-functional teams to ensure consistent product delivery and high development velocity
• Supported the go-to-market efforts for the plugin and white-label solutions adopted by enterprise clients
• Helped scale the product in parallel with strategic partnerships
• Collected user feedback, analyzed usage data, and translated insights into measurable product improvements

Key Milestones During Tenure:

• Reached #5 Product of the Day on Product Hunt
• Expanded strategic partnerships (Google AMP, Mailchimp, HubSpot, Amazon SES)
• Accelerated adoption of the embeddable plugin by B2B clients

Bootstrapped B2C fitness-tech startup that aimed to connect fitness professionals with people training outside the gym. The product was an AI-powered mobile app that recognized body movement via a smartphone camera and gave users real-time feedback on form, reps, and technique - effectively turning the phone into a virtual fitness coach.

The platform combined marketplace mechanics (trainers publishing programs) with a computer vision–based training experience and social motivation layer.

My Contribution:

• Identified the opportunity at the intersection of online fitness, AI, and social motivation — started with customer development and deep problem validation
• Led the entire product design process — from idea and research to MVP launch and early adoption
• Built the initial team: engaged co-founder (CTO), iOS developer, and ML advisor
• Defined the product architecture: training content, movement recognition layer, social layer
• Designed user journeys and flows, validated through testing and feedback loops
• Participant of Y Combinator (W21 batch)
• Launched beta on TestFlight, gathered early feedback, and iterated based on user behavior

Acted as a bridge between clients and development teams in custom software projects across Fintech, Healthcare, and Logistics domains. Focused on deep business discovery, clear technical specifications, and solution architecture.

Key Responsibilities:

• Conducted business discovery sessions with clients to define goals, pain points, and KPIs
• Translated business needs into detailed requirements, use cases, and technical documentation
• Designed end-to-end solutions in collaboration with architects and UX/UI teams
• Facilitated communication between stakeholders, developers, and QA to ensure alignment
• Participated in sprint planning, backlog grooming, and UAT coordination

Organizational Contribution:

• Took part in building the Business Analysis & Product Management practice within the company
• Mentored junior analysts and conducted internal training sessions for cross-functional teams

Worked on “Web Reach” — a reusable drag-and-drop component for survey and form building across enterprise applications. Acted as the core business-technology bridge from idea validation to delivery.

Key Responsibilities:

• Conducted market research and competitor analysis
• Collected and refined requirements, created use cases and diagrams
• Defined acceptance criteria and supported QA with scenario coverage
• Facilitated backlog grooming and sprint planning with development team
• Delivered product walkthrough for stakeholders and demoed functionality for potential clients
• Created product vision documentation and high-level architecture models
• Led the integration of cybersecurity service into Continuum IT Management Platform for managed service providers (MSPs). Focused on aligning business needs with engineering teams and delivering clear product vision and roadmap.

Key Responsibilities:

• Defined product scope and business value in collaboration with client stakeholders
• Managed backlog and user stories, prioritized features based on technical feasibility and client goals
• Coordinated cross-functional teams to deliver high-quality integration within tight deadlines
• Represented the product in client demos and internal stakeholder reviews

As a co-founder and COO, I played a key role in shaping the product vision, validating the market, and launching the MVP of a sports-tech startup.

Worked closely with Silicon Valley advisors and internalized core principles of Lean Startup, Agile Development, and Design Thinking.

Key Contributions:

• Developed product value proposition, user journeys, and story maps
• Tested early hypotheses and refined product direction based on feedback
• Validated with early adopters, managed prototypes and MVP development
• Facilitated investor presentations and pitch decks

Achievements:

• Designed the core product concept and roadmap
• Built and launched MVP with a distributed tech team
• Raised 2 rounds of pre-seed & seed venture investment