Isha Goomber
Gurugram
Summary
Client-focused and organized professional with an advanced degree and diverse experience in affiliate marketing, client servicing, and business management. A collaborative communicator to quickly build relationships with both clients and business audiences. Known for innovation and creative problem-solving abilities to address business challenges.
Overview
16
16
years of professional experience
Work History
Business Head
Transworld Alternative Media
Gurugram
08.2021 - Current
- Developed and implemented strategies for increasing market share, profitability, and customer satisfaction.
- Established and nurtured direct strategic partnerships with leading advertisers such as Agoda, Booking.com, TourRadar, Expedia, Discover Cars, Civitatis.com, Aliexpress, Trip.com, NordVPN, Surfshark, 12go, GetYourGuide, AirHelp, Fiverr, Amazon Affiliate, Visme, and eBay.
- Successfully collaborated with a diverse range of affiliate marketplaces/networks like AWIN, Impact, Partnerize, Tradedoubler, CJ, Rakuten, Affilio, CityAds, Affiliation, Partnerboost, YeahPromos, LinkBoost, FlexOffers, Soicos, etc.
- Analyzed the financial performance of business operations to identify areas of improvement.
- Managed team recruitment, training, evaluation, etc.
- Identified new Geographies - Brazil, Chile, Australia, Argentina, etc., while maintaining continuous growth in existing markets.
- Collaborated with other teams to develop innovative solutions for complex problems.
- Established long-term relationships with key stakeholders such as clients, vendors, investors.
Senior Manager, Performance Marketing
Sense Digital Media Pvt Ltd
Gurugram
07.2017 - 07.2021
- Instrumental in establishing a new business vertical in performance marketing through comprehensive market analysis, competitive research, and the development of strategic partnerships with agencies and clients.
- Onboarding new advertisers, either directly or through agencies, and nurturing each one of them to deliver maximum sales and conversions through their affiliate programs.
- Led the content management team in the development of owned and operated content across various websites and social media platforms, successfully sustaining high traffic levels to drive conversions.
- Detailed daily reports on each campaign's progress for campaign optimization and daily review.
- Provided strategic direction and thoughts to business leads related to cost allocation decisions.
- Onboarding new advertisers, either directly or through agencies, and nurturing each one of them to deliver maximum sales and conversions through their affiliate programs.
Senior Quality Assurance Engineer
Condeco By Eptura
Gurugram
03.2015 - 07.2017
- Analyzed customer requirements and translated them into test cases.
- Performed system integration testing on multiple components of the application.
Application Software Engineer
ST microelectronics
Noida
01.2009 - 03.2012
- Developed performance testing scenarios using load runner tool to identify potential bottlenecks in the system.
Education
Masters of Computer Application - Computer Applications
Thapar University
Patiala03-2009
Skills
- Affiliate marketing
- Business Planning
- Client relationships management
- Campaign Management
- Performance Tracking
- Data-driven decision-making
- Affiliate Program Marketing
- Relationship Building
- Interpersonal Communication
- Task Prioritization
- Problem-Solving
Languages
English
First Language
Hindi
Proficient (C2)
C2
Punjabi
Proficient (C2)
C2
Timeline
Business Head
Transworld Alternative Media
08.2021 - Current
Senior Manager, Performance Marketing
Sense Digital Media Pvt Ltd
07.2017 - 07.2021
Senior Quality Assurance Engineer
Condeco By Eptura
03.2015 - 07.2017
Application Software Engineer
ST microelectronics
01.2009 - 03.2012
Masters of Computer Application - Computer Applications
Thapar University
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