Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

KIRAN KASANI

Regina

Summary

Seasoned Salesforce Marketing Cloud Consultant with over 7 years of progressive experience in delivering data-driven marketing automation strategies across diverse industries. Proven expertise in implementing Salesforce Marketing Cloud (SFMC) modules including Email Studio, Journey Builder, Automation Studio, Mobile Studio, Advertising Studio, and Contact Builder. Adept at developing multi-channel campaigns, integrating Salesforce CRM, creating dynamic content, and building custom journeys using AMP script and SSJS. Strong understanding of marketing best practices, CAN-SPAM compliance, and campaign performance analytics. Collaborative team player with a passion for optimizing marketing operations and enhancing customer engagement.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Sales Force Marketing Cloud Consultant

Maverick Inoogarage
04.2024 - Current
  • Led end-to-end Salesforce Marketing Cloud (SFMC) implementations for enterprise clients across various industries, ensuring seamless integration with Salesforce Sales Cloud, Service Cloud, and third-party systems through REST and SOAP APIs.
  • Designed multi-channel marketing strategies by leveraging SFMC modules like Email Studio, Mobile Studio, and Journey Builder to deliver cohesive customer experiences across email, SMS, and push notifications.
  • Architected dynamic campaigns using AMP script and personalization strings to customize content at scale, significantly improving open rates and user engagement.
  • Developed complex audience segmentation models using SQL queries within Automation Studio and Contact Builder, allowing for precise targeting and personalization.
  • Configured and managed data extensions, contact data models, and attribute groups to support scalable campaign logic and maintain data hygiene across marketing initiatives.
  • Automated key marketing operations such as triggered sends, welcome journeys, cart abandonment workflows, and re-engagement campaigns through Automation Studio and Journey Builder.
  • Collaborated closely with client marketing teams and product owners to gather business requirements and translate them into functional SFMC solutions that aligned with business goals.
  • Built and maintained data integrations between SFMC and client CRMs, websites, and customer databases using custom API connectors, FTP automations, and Marketing Cloud Connect.
  • Utilized Datorama and Analytics Builder to develop custom dashboards and reports that tracked campaign performance, ROI, conversion metrics, and engagement trends.
  • Trained and mentored marketing and business users on best practices for SFMC usage, campaign deployment, segmentation, and reporting through workshops and documentation.
  • Ensured compliance with privacy regulations such as GDPR and CASL by implementing proper consent management, opt-in tracking, and data governance policies within SFMC.
  • Optimized deliverability and inbox placement by setting up sender authentication, managing IP warming strategies, and monitoring bounce/spam reports.
  • Performed A/B testing and multivariate testing within Email Studio to determine optimal subject lines, send times, and content strategies to maximize campaign effectiveness.
  • Created reusable templates, content blocks, and modular design systems to reduce production time and enable consistent branding across campaigns.
  • Worked in Agile/Scrum environments, contributing to sprint planning, backlog grooming, and daily stand-ups to ensure timely and iterative delivery of marketing solutions.

Salesforce Marketing Cloud Specialist

Sumed Technologies
05.2019 - 11.2023
  • Led successful migrations from legacy platforms such as Mailchimp and ExactTarget to Salesforce Marketing Cloud (SFMC), including data migration, template recreation, and reconfiguration of automation workflows.
  • Developed and deployed custom AMP script solutions to enable highly dynamic and responsive content within emails, tailored for localization, language preferences, and region-specific promotions.
  • Integrated multiple external systems using REST/SOAP APIs and custom ETL pipelines, enabling near real-time and batch syncing of customer data, behavioral events, and transactional information into SFMC.
  • Designed and implemented automation frameworks using Automation Studio for tasks such as email sends, data imports, lead scoring, and customer onboarding journeys, resulting in significant operational efficiency.
  • Executed A/B and multivariate testing strategies across subject lines, email design, and calls-to-action, using Email Studio’s native testing tools to improve open and click-through rates.
  • Collaborated with cross-functional marketing teams to develop robust segmentation strategies based on customer lifecycle stages, behavioral triggers, and demographic data for improved targeting and personalization.
  • Created and maintained data extensions, filters, and exclusion lists to ensure accurate campaign targeting and avoid audience fatigue or redundancy.
  • Implemented consent management mechanisms and maintained strict adherence to data privacy regulations including CAN-SPAM, GDPR, and CASL, with automated opt-out tracking and suppression management.
  • Provided training and ongoing support to internal teams for SFMC modules like Contact Builder, Email Studio, and Content Builder, increasing platform adoption and campaign turnaround time.

Salesforce Marketing Automation Analyst

XXXXXXXX
03.2017 - 04.2019
  • Supported end-to-end campaign execution for B2C clients by assisting marketing teams in the planning, development, and deployment of campaigns using Salesforce Marketing Cloud (SFMC), focusing on improving customer engagement and conversion rates.
  • Developed responsive, cross-platform compatible email templates using HTML and CSS, incorporating AMPscript to enable dynamic personalization based on user preferences, behaviors, and demographic data.
  • Designed and managed automated customer journeys in Journey Builder, including welcome sequences, lead nurturing flows, re-engagement programs, and post-purchase communications, enhancing customer lifecycle engagement.
  • Maintained and updated contact data by leveraging data import activities, SFTP integrations, and REST/SOAP APIs to sync with external CRM platforms, ensuring accurate and up-to-date targeting data.
  • Created SQL queries within Automation Studio to build advanced audience segments, filters, and data views tailored to specific campaign objectives, customer behaviors, and regional requirements.
  • Collaborated with analytics teams to design campaign performance dashboards using SFMC’s native reporting tools and external BI platforms, providing actionable insights on open rates, click-throughs, and ROI.
  • Implemented QA and testing processes for all campaigns, including rendering tests across devices, validating dynamic content logic, and A/B testing subject lines and creatives before launch.
  • Actively participated in SFMC platform enhancements, sandbox environment testing, and post-deployment validations to ensure new features and updates were functional and aligned with business requirements.
  • Supported data hygiene and compliance efforts by monitoring data integrity, managing suppression lists, and enforcing unsubscribe processes to ensure alignment with privacy standards and marketing best practices.
  • Provided documentation and internal training on SFMC processes, templates, and automation standards to improve team efficiency and consistency across marketing operations.

Education

Bachelor of Arts - Electronics And Communication Engineering

Visveswaraya Technological University
India
09-2006

Skills

  • Tools/Platforms: Salesforce Marketing Cloud, Salesforce Sales Cloud, Datorama, Google Analytics
  • Languages: AMP script, SSJS, HTML, CSS, SQL
  • APIs & Integration: REST, SOAP, Webhooks, JSON, Postman
  • Others: Jira, Confluence, Tableau, Power BI, Git

Certification

  • Salesforce Marketing Cloud Administrator Certification by Udemy

Timeline

Sales Force Marketing Cloud Consultant

Maverick Inoogarage
04.2024 - Current

Salesforce Marketing Cloud Specialist

Sumed Technologies
05.2019 - 11.2023

Salesforce Marketing Automation Analyst

XXXXXXXX
03.2017 - 04.2019

Bachelor of Arts - Electronics And Communication Engineering

Visveswaraya Technological University

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