Lucia Luptovcova
Summary
Experienced digital marketing professional with a strong background in both creative and performance-driven agency environments. Proven ability to develop and execute campaigns that meet client goals. Excellent project management skills ensure smooth execution and timely delivery of campaigns, using various digital tools to enhance performance.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Media Specialist
Starmedia Agency
05.2024 - Current
- Develop media plans for brand campaigns aligned with client objectives and KPIs, utilizing tools such as CM360, DV360, and various social platforms (e.g., Spotify, Snapchat, TikTok), as well as direct bookings from premium sites.
- Analyse and report on key metrics to enhance strategy.
Digital Marketing Specialist
Self-Employed
01.2022 - Current
- Experienced in creating and managing effective marketing campaigns across Google platforms and social paid advertising.
- Proficient in Google Tag Manager and (GA4), utilizing data analysis to enhance campaign performance.
Account Manager
Hype Agency
09.2023 - 05.2024
- Collaborated with creative teams in a dynamic agency environment, overseeing client communications and managing project timelines. Responsible for assigning tasks, leading meetings, and engaging external suppliers
Account Manager & Digital Marketing Specialist
Invelity Agency
11.2021 - 01.2024
- Developed and set up campaigns for Google Ads, Meta Ads, and other platforms, leveraging end-to-end management skills across both PPC and SEO projects.
- Maintained strong communication with clients and internal departments, effectively managing team tasks and project timelines.
Account Manager
Advantage Agency
05.2020 - 12.2021
- Led PR projects, coordinating communication with media, journalists, and influencers for successful campaigns and press conferences.
- Developed and executed social media strategies, overseeing accounts and collaborating with designers and copywriters.
Marketing Intern
Selina Hostels
11.2019 - 03.2020
- Provided operational support for event organization at Selina, one of the world’s fastest-growing hospitality brands, ensuring memorable experiences for guests. Additionally, managed social media accounts to enhance brand engagement and promote events.
Waitress at Golf Club
Inwood Country Club
06.2019 - 09.2019
- Provided exceptional customer service in a busy golf club restaurant.
- Managed orders and served food and beverages efficiently.
- Supported events, including weddings and celebrations for up to 200 guests.
Hostess at Italian Restaurant
Ynot Italian
06.2018 - 09.2018
- Welcomed guests, managed reservations, and coordinated seating.
Shop Assistant
Zara
03.2015 - 10.2016
- Responsible for maintaining store cleanliness, assisting customers, handling transactions at the cash register, and restocking inventory
Education
Master’s Degree in International Trade Management -
University of Economics in Bratislava
Bratislava06-2019
Skills
Digital marketing
Google Ads
Social Paid Advertising
Programmatic Advertising
Digital Channels
Project Management
Media Planning
E-commerce
Social Media Marketing
Campaign Execution
Customer Service
Organizational skills
Certification
Digital Marketing Expert Certification
- Comprehensive program covering all key areas of digital marketing, including social media strategy, SEO, PPC, content marketing, data analytics, and campaign management.
Languages
Slovak
Native language
English
Upper intermediate
B2
German
Elementary
A2
Additional Information
Available upon request
Timeline
Digital Media Specialist
Starmedia Agency
05.2024 - Current
Account Manager
Hype Agency
09.2023 - 05.2024
Digital Marketing Specialist
Self-Employed
01.2022 - Current
Account Manager & Digital Marketing Specialist
Invelity Agency
11.2021 - 01.2024
Account Manager
Advantage Agency
05.2020 - 12.2021
Marketing Intern
Selina Hostels
11.2019 - 03.2020
Waitress at Golf Club
Inwood Country Club
06.2019 - 09.2019
Hostess at Italian Restaurant
Ynot Italian
06.2018 - 09.2018
Shop Assistant
Zara
03.2015 - 10.2016
Master’s Degree in International Trade Management -
University of Economics in Bratislava
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