MARTINA ANDRÁŠIKOVÁ
Brand Manager
Račianske Mýto 1C, Bratislava
Summary
Hardworking and self-motivated Brand manager with 11+ years of pharma sales and marketing experience, P&L management skills, and ability to lead cross-functional teams. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Results-driven with a proven track records of working in collaboratively with team members to achieve business objectives.
Overview
17
17
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Associate Brand Manager
AbbVie, s.r.o.
06.2015 - Current
- Brand team leader responsible for the key product in Specialty care unit Synagis and and two antiretroviral drugs Kaletra and Norvir
- Launched new Synagis liquid form by working closely with internal departments, utilizing several channels such as advertising, promo at local congresses, printed promotional materials and multidisciplinary event management, adhere to strict regulations and compliance guidelines
- Increased number of sent protocols by 36% after 3 years (from 1009 to 1368 )
- Successfully managed and solved "eleventh-hour" Dôvera's HIC change in Synagis purchasing (cut-off central purchased) - finally 39% Synagis net sales growth
- Awarded "President's Award" for the best marketing activity in 1H 2017
- Developed strong relationships with KOLs by respecting the healthcare environment and health policy
- Led and connected the cross-functional teams to avoid or solve all possible obstacles and fulfill the plans
- Successfully handled editing professional magazine for pediatricians
Senior Product Manager
Krka Slovensko s.r.o
11.2013 - 05.2015
- Responsible for the key cardio segment - perindopril molecule & its combination - and launch of the first triple fixed-dose combination
- Closely worked with various departments to ensure that all stakeholders are aligned and equipped with the necessary knowledge and resources
- Continuously monitored market dynamics, industry trends, and competitor activities to stay ahead of the competition
- Made data-driven decisions, identified opportunities and addressed challenges promptly, ensuring the brand's sustained growth and success
- Long-term planning and analyzing the highest potential for future sales
- Cooperated and mentored the younger product managers
- Mentored junior Product Managers in effective project management techniques and industry best practices.
- Measured and reported performance of all marketing campaigns and KPIs.
Product Manager
Krka Slovensko, s.r.o.
08.2009 - 10.2013
- Responsible for 11 CNS brands, worked with key projects resulting in increased sales and brand awareness
- Launched 5 new products successfully by meticulous planning and execution, developed comprehensive launch plans, coordinated cross-functional teams to ensure a smooth and timely launch
- Managed components of P&L Marketing budget, sales forecast, & managing reduced resources each year
- Supervised, led and motivated team of 2 DMs and 12 medical representatives to achieve best company goals
- Produced creative campaigns and MRs' knowledge trainings to increase brand recognition and generate revenue 4 of 5 launched products were leaders among generics in few months
- Promoted to senior product manager due to consistently demonstrating success in achieving targets and successfully launched products
Medical Representative
Krka Slovensko, d.d.
08.2007 - 07.2009
- Managed brand development of 3 cardio, 3 uro and 1 dia products
- Used healthcare knowledge and sales skills to promote products to different healthcare professionals
- Increased the products awareness during face-to-face visits and distributed promotional materials, samples, gadgets and literature to healthcare professionals
- Conducted marketing activities like Dr group meetings and campaigns and provided feedback to the company about customer needs, product performance, and market dynamics
- Submitted regular reports on sales activities, market conditions, and competitor actions to the sales manager
- Promoted to product manager within two years due to consistently demonstrating success in achieving targets
Education
Doctor of Pharmacy, PharmDr. -
Faculty of Pharmacy, Comenius University
Bratislava, Slovakia 09.2007 - 04.2008
Master of Pharmacy, Mgr. -
Faculty of Pharmacy, Comenius University
Bratislava, Slovakia 09.2002 - 05.2007
Skills
Project Management
Training
- Training program for experts and project teams (external trainers)
- Pharmacoeconomics I. and II. (SZU, Bratislava)
- Strategy - field force implementation (Libelius)
- Presenting skills (Mercury)
- Marketing strategy (Krauthammer International)
Timeline
Associate Brand Manager
AbbVie, s.r.o.
06.2015 - Current
Senior Product Manager
Krka Slovensko s.r.o
11.2013 - 05.2015
Product Manager
Krka Slovensko, s.r.o.
08.2009 - 10.2013
Doctor of Pharmacy, PharmDr. -
Faculty of Pharmacy, Comenius University
09.2007 - 04.2008
Medical Representative
Krka Slovensko, d.d.
08.2007 - 07.2009
Master of Pharmacy, Mgr. -
Faculty of Pharmacy, Comenius University
09.2002 - 05.2007
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