MICHAELA IVANICOVA
Bratislava,Slovak Republic
Summary
Experienced professional with a strong background in international marketing communication. Demonstrates expertise in online marketing, copywriting, and social media management, complemented by skills in crisis communication, community management, and B2B marketing. Proficient in event management, employer branding, and internal and external communications, with a proven ability to manage change effectively. Committed to driving organisational success through innovative communication strategies and effective stakeholder engagement.
Overview
21
21
years of professional experience
32
32
years of post-secondary education
1
1
Certification
Work History
Digital Marketing Manager
Swiss Re Corporate Solutions
09.2023 - Current
- Promoting the Digital Cargo Protection proposition in the logistics market and within the company
- Development and execution of external communications strategy, including website content and layout creation, copywriting and video content production, social media campaigns development and execution, advertising in relevant media
- Development and execution of internal communications strategy, internal stakeholders management
- Ensuring that communications and marketing are in line with Swiss Re's corporate communications strategy
Marketing and Communications Specialist
iptiQ by Swiss Re
12.2020 - 05.2023
- Managing the external messaging and enablement content for sales meetings, presentations and pitches for iptiQ EMEA
- Managing the online presence of iptiQ EMEA through communication channels, such as the corporate website and social media campaigns, with the aim of increasing exposure in key markets
- Supporting the social media strategy of the iptiQ EMEA CEO and Management Team, as well as assisting the CEO with personalised pitches
- Ownership and driving of all iptiQ branding-related work
- Collaborating with Swiss Re Group Communications and iptiQ Communications on PR campaigns and media relations
- Leading the development and execution of key internal communication pieces via internal communications platforms (SharePoint, newsletters) and social media platforms (Slack, Yammer) to drive engagement and build a positive perception of iptiQ EMEA across the business
PR Consultant
PR Konektor, Ltd.
04.2018 - 04.2020
- Providing conceptual and strategic proposals and creative copywriting for clients' advertising and PR campaigns
- Executing production activities for promotional campaigns, PR campaigns and client events
- Securing media space for clients' advertising and PR campaigns
- Liaising with journalists and media representatives, influencers, vendors, etc.
- Organising promotional events, press conferences
- Participation in contact meetings and business meetings with clients
- Providing comprehensive services for clients according to their requirements (competition analysis, media monitoring, etc.)
Key Account Manager
PRAM Consulting
04.2016 - 05.2018
- Managing client relationships for a diverse portfolio of clients in the IT, internet security, telecommunications, building and architecture, entertainment, TV and media sectors, with a focus on international clients and the Slovak market
- Maintaining positive relationships with media outlets through press conferences, events, media monitoring, press releases, statements, articles, case studies and media campaigns, and managing advertising and marketing campaigns
- Administration and content management of clients' websites and social media profiles.
- Organising client corporate events, seminars and conferences
Internal and External Communications Officer
Slovak Medical Chamber
09.2006 - 02.2016
- Drafting and circulating correspondence with the media, including organising press conferences and events, and media monitoring
- Editing the bi-monthly magazine Konzilium, supervising the production process
- Managing the administration and creating the content of the website, optimising and translating the website content into English
- Managing communication with Slovak and foreign partner organisations
- Facilitating engagement within the members of the medical community through various channels and events
- Creation and implementation of content for the e-learning portal for medical professionals (www.i-med.sk, 2011-2013)
- Project coordination, project website administration and content management
- Communication with authors, reviewers and contributors
Marketing Manager, PR Manager, Copywriter
Travel.sk, Ltd.
02.2014 - 09.2014
- Content creation for the travel blog www.pasazier.sk, such as drafting original content, translating articles from foreign sources (English, German)
- Monitoring Slovak travel market
- Marketing activities on social networks (Travel.sk, Reisen.sk – Facebook, Twitter)
- Implementing media and communications strategy
- Maintaining positive public image of the business
- Promoting seasonal offers with sales
- Creating relevant industry partnerships
PR Manager, Copywriter
Red Bull Slovakia
01.2014 - 09.2014
- Production and promotional activities related to the Red Bull Music Academy Bass Camp Bratislava international music workshop (14.–16.02.2014)
- Copywriting and production activities: creation of an information bulletin NOTE!, in both English and Slovak. Creation of press releases and media outputs
- Content creation for the Red Bull music blog (news and interviews with artists)
- PR support for Red Bull-sponsored events in Bratislava
Editor
14 News, Ltd.
12.2013 - 02.2014
- Creating the editorial plan of a Slovak weekly regional newspaper
- Searching for suitable topics and brainstorming for new story ideas
- Editing of articles, including stylistic and grammatical refinement, as well as proofreading and the selection of appropriate stock photos
- Drafting original content, including articles and reports, and conducting interviews
- Managing external contributors and photographers
- Collaborating with marketing, advertising, graphic and printing departments
Communications and PR Manager
Pendant, Ltd.
02.2013 - 07.2013
- Participation in organisational activities of major musical events, including the Electronic Beats Festival Bratislava and Wilsonic Festival
- Creation and execution of communications strategy, in collaboration with creative and digital agencies
- Liaising with relevant media, including drafting of press releases and media outputs
- Management of a small team of collaborators for content creation, translation, international communication, IT, and website administration and content management
- Creation and execution of social media strategy and new media communication
- Creation, updating, and maintenance of own media, including website and newsletter development
- Collaboration with marketing and external fundraising consultant
- Maintenance of sponsorship documentation, active seeking of sponsorship opportunities
- Designing creative solutions for partner collaborations, establishment of partnerships, and partnership communication
Foreign Desk Editor
The News Agency of Slovak Republic (TASR)
04.2008 - 03.2010
- Translating and editing of foreign news from English and German language to Slovak language
Foreign Desk Editor
SITA Slovak Press Agency
06.2007 - 03.2008
- Translating and editing of foreign news from English language to Slovak language
- Managing the daily operations of the Foreign Desk
Editor
EurActiv.sk
08.2004 - 08.2006
- Content creation for a specialised internet portal providing information on the EU
- Creation and translation of news articles, analyses and interviews
- Content management of specialised topic sections (Development Policy, Future EU, Health & Consumers, Social Europe & Jobs, Education, Slovakia in the EP, etc.)
- Communicating with content partners and sponsors
- Media monitoring
Education
Bachelor's Degree - International Relations and Diplomacy
Matej Bel University
Banska Bystrica 09.1999 - 06.2004
State exam - English language
Matej Bel University
Banska Bystrica 09.1999 - 06.2021
State exam - German language
Matej Bel University
01.1999 - 01.2004
Skills
- Online Marketing
- B2B Marketing
- External and Internal Communications
- Employer Branding
- Copywriting
- Community Management
- Social Media Management
- Media Relations
- Event Management
- Brand awareness building
- Multimedia communication
Additional Information
Effective communication is an essential part of any business' success, improving relationships between employees, managers, teams, and customers, which in turn leads to greater trust, productivity and efficiency.
Certification
- Hootsuite Platform Certification, Hootsuite Academy, 02/2021
- First Certificate in English, Cambridge, 06/1997
Languages
English
Proficient (C2)
German
Upper intermediate (B2)
Slovak
Native
Russian
Elementary (A2)
French
Beginner (A1)
Affiliations
- reading (fiction and non-fiction), music, politics, cinema, theatre, art, photography, cooking
References
References available upon request.
Timeline
Digital Marketing Manager
Swiss Re Corporate Solutions
09.2023 - Current
Marketing and Communications Specialist
iptiQ by Swiss Re
12.2020 - 05.2023
PR Consultant
PR Konektor, Ltd.
04.2018 - 04.2020
Key Account Manager
PRAM Consulting
04.2016 - 05.2018
Marketing Manager, PR Manager, Copywriter
Travel.sk, Ltd.
02.2014 - 09.2014
PR Manager, Copywriter
Red Bull Slovakia
01.2014 - 09.2014
Editor
14 News, Ltd.
12.2013 - 02.2014
Communications and PR Manager
Pendant, Ltd.
02.2013 - 07.2013
Foreign Desk Editor
The News Agency of Slovak Republic (TASR)
04.2008 - 03.2010
Foreign Desk Editor
SITA Slovak Press Agency
06.2007 - 03.2008
Internal and External Communications Officer
Slovak Medical Chamber
09.2006 - 02.2016
Editor
EurActiv.sk
08.2004 - 08.2006
Bachelor's Degree - International Relations and Diplomacy
Matej Bel University
09.1999 - 06.2004
State exam - English language
Matej Bel University
09.1999 - 06.2021
State exam - German language
Matej Bel University
01.1999 - 01.2004
- Hootsuite Platform Certification, Hootsuite Academy, 02/2021
- First Certificate in English, Cambridge, 06/1997
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