Michaela Purgelová

Company Overview: Company producing tofu and tofu-based products

• Leadership of international and cross-country project teams
• Leadership of development team
• Management of development, packaging, quality projects and processes across the company
• Implementation of new processes related to the project management
• Strategic alignment and close cooperation with project owners; collaboration with all departments within the company
• Monitoring of European trends in packaging materials and implementing eco-friendly innovations
• Building strategic contacts with manufacturers and suppliers across Europe
• Utilization of EasyProject.cz and Monday.com for efficient project tracking and management

Producer of paper hygiene products

• Management of product portfolio and product lifecycle
• Planning and design of new products
• Analysis of market development, trends, and competition
• Co-responsibility for brand positioning and strategy
• Surveys assignment and evaluation (GFK, Nielsen, Focus)
• Cooperation with external agencies for content marketing, media, and advertising

Leading distributor of selective and semi-selective cosmetics

• Complete management of luxury cosmetic brands on the Slovak market (La Prairie, Juvena, Marlies Moeller, Declare)
• Development and execution of marketing plans and strategies
• Training teams in product knowledge, sales techniques, and customer service
• Organization of events, press conferences, and PR campaigns

• Product presentations and sales training
• PR activities, including press releases and journalist communications
• Organization of press conferences and events