Summary
Overview
Work History
Education
Skills
Timeline
Generic

Peishiuan Wu

Data Reporting Analyst
Bratislava,BL

Summary

Experienced Data Analyst specializing in business intelligence, data visualization, and strategic decision-making. Skilled in BI systems, advanced Excel, data transformation, and reporting process automation. Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Holds an MBA and brings 15 years of diverse international experience across cross-functional environments, offering a strategic mindset and high adaptability. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.


Overview

23
23
years of professional experience
7
7
years of post-secondary education
3
3
Languages

Work History

Data Reporting Analyst

CPM International – Dyson Business
Bratislava, Slovakia
11.2022 - Current
  • Developed and maintained Dyson Contact Center data, leveraging statistical analysis and predictive modeling by visualization to improve stakeholders’ experience.
  • Delivered analytical reports, dashboards and insights through EMEA market to senior management, cross-functional teams, and key business stakeholders (Dyson), enabling faster decision-making.
  • Refined about 15 standard reports and dashboards by re-designing and automatizing to reduce data retrieval time by 20%.
  • Delivered insights across multiple data including sales, marketing, customer experience, agent performance, workforce metrics, training, repairs, and inventory. This contributed to significant cost reductions overall. In 2023, the sales team exceeded their target by 120%.
  • Coordinated with WFM team closely by real time dashboard/reports enabling the optimized staffing/training and workforce planning decisions.
  • Performed data manipulation tasks and managed ad hoc reports, allowing management make strategic decisions.

Marketing & Sale Analyst

Henkel
08.2018 - 11.2022
  • Created and maintained M&S adhesive SBU reports using XLCubed and SAP data, ensuring alignment with global stakeholder needs.
  • Automated standard reports, improving efficiency and reducing manual effort.
  • Bolstered reporting processes, reducing data retrieval time.
  • Optimized production efficiency, leading to 0.2 FTE reduction and increased capacity.
  • Drove sales targets, delivered actionable insights to support data-driven decision-making.
  • Contributed to a €6.4M cost saving in 2021 by enhancing automation, process improvements, and long-term monitoring.
  • Communicated with stakeholders and supported business partners in increasing efficiency and standardization.
  • Engaged with stakeholders and business partners to drive standardization and efficiency improvements.
  • Led the cross-functional project 'KYS- To know your stakeholder better' by conducting interviews with multiple business partners and higher-level managers, creating a podcast series, and providing insight to the share service center team members to strengthen relationships.
  • Improved team quality assurance by hosting monthly quality/CI meetings, organized activities.
  • Led the 'Business Partnering Improvement' workshop, delivered training sessions to the Marketing & Sales department, and provided partnership maintenance guidelines, which helped the department maintain at Top 3 position of CSAT score from stakeholders.

Technical Support

AT&T
08.2016 - 07.2018
  • Successfully resolved technical issues for U.S. U-verse and DTV customers via phone and online chat, troubleshooting internet, modem, email, and TV problems, helping the team maintain high customer satisfaction and a low call-back rate.
  • Scheduled technician appointments and expedited crucial processes, resulting in faster issue resolution and improved customer satisfaction by reducing service wait times.

Market Development Specialist( APEC)

BIO-ROM s.r.o
05.2016 - 08.2016
  • Oversaw existing accounts and acquired new clients in the APEC region.
  • Developed and pitched data-driven marketing strategies to a diverse client base.
  • Tracked website traffic and consumers activities for marketing campaign.
  • Conducted secondary research using industry associations, business fairs, and social media to identify growth opportunities.
  • Managed client queries, provided quotations, and maintained engagement through phone and email communication.

APAC e-Sales Coordinator/ Renewal sales manager

Reed Elsevier Publisher
05.2014 - 12.2015
  • Built tailored quotations, maintained retention rates, and ensured customer satisfaction for over 250 accounts.
  • Led renewal accounts and conducted upselling strategies, enabling to exceed revenue targets by 110%.
  • Coordinated with sales, legal, finance, and service delivery teams to streamline operational processes.
  • Managed CRM system to ensure precision in client records and contract data.
  • Organized multiple team-building activities, strengthening cross-department relationships and boosting team morale and collaboration, contributing to a more cohesive and productive work environment.
  • Represented the team at quarterly regional conferences, presenting team performance analysis and sharing insights with regional leadership.

Sales Manager/ Team Lead

Mono Inline Skating Club
10.2002 - 09.2007
  • Managed inline skating product sales and training program, responsible for achieving team sales targets.
  • Led and supervised a 10-15 members team, consistently achieving top sales performance among 8 competing teams.
  • Coordinated with suppliers and buyers, building and maintaining strong business relationships.
  • Oversaw coordination between coaches and learners, ensuring smooth training processes and maintaining high training quality standards.
  • Focused on resolving customer issues promptly, contributing to an increase in customer satisfaction rates.
  • Provided training and mentoring to new sales specialists, ensuring smooth onboarding and performance development.
  • Led monthly performance review meetings, driving discussions on target achievement and quality improvement strategies.
  • Assessed market competition by conducting competitor analysis and comparing product offerings, pricing, and positioning.
  • Developed and proposed marketing plans, including social media campaigns to enhance brand visibility and drive engagement.

Education

Master of Business Management -

Shih Hsin University
09.2006 - 01.2009

Bachelor of Business Administration - undefined

Chinese Culture University
09.2001 - 06.2005

Diploma in hospitality management - undefined

Westactive Community College
Vancouver, BC
02.2009 - 01.2010

Skills

  • data modeling

  • advanced Excel

  • Power Query

  • XLcube

  • Tableau

  • Looker

  • Skilled in DAX Studio usage

  • Power BI

  • SQL

  • VBA

  • CRM Analytics

  • Office365

  • Microsoft Office

  • SharePoint

  • SAP ERP

  • Power Automate

  • Adobe Premium

  • analytical reports

  • dashboards

  • client segmentation

  • digital marketing

  • traffic tracking

  • A/B Testing

  • Salesforce

  • Genesys

  • Amazon connect

  • Sprinklr

  • Confirmit(Forsta)

  • Google Analytics

  • Workforce Management Metrics

  • strategic decision-making

  • leadership

  • stakeholder management

  • project management

  • Agile

  • workflow

  • process effectiveness

  • cultural adaptability

Timeline

Data Reporting Analyst

CPM International – Dyson Business
11.2022 - Current

Marketing & Sale Analyst

Henkel
08.2018 - 11.2022

Technical Support

AT&T
08.2016 - 07.2018

Market Development Specialist( APEC)

BIO-ROM s.r.o
05.2016 - 08.2016

APAC e-Sales Coordinator/ Renewal sales manager

Reed Elsevier Publisher
05.2014 - 12.2015

Diploma in hospitality management - undefined

Westactive Community College
02.2009 - 01.2010

Master of Business Management -

Shih Hsin University
09.2006 - 01.2009

Sales Manager/ Team Lead

Mono Inline Skating Club
10.2002 - 09.2007

Bachelor of Business Administration - undefined

Chinese Culture University
09.2001 - 06.2005

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Peishiuan WuData Reporting Analyst