Overview
Work History
Education
Skills
Volunteering
Languages
Timeline
Generic

Renata De La Sierra

Bratislava,BL

Overview

22
22
years of professional experience

Work History

International Sales and Project Lead

Eterna
Bratislava, BL
05.2012 - 12.2023
  • Developed brand partnerships for Germany's second largest business shirt brand in two European markets (Czech Republic and Slovakia). Increased sales by 40.2% between 2016 and 2023 despite pandemic and economic slowdown.
  • Improved premium perception of products by reorganizing sales portfolio, redesigned visual merchandising and training of B2C sales associates. This resulted in ability to raise average unit selling price by 23,74%.
  • Created and successfully managed several projects generating additional sales opportunities through indirect sales, digital marketing tools (CRM prospecting, direct mails, tools to improve customer relations) resulting in 95% customer retention rate.

Head of Project’s Operations and Brand Co-creator

Vista Values Wear
Bratislava, BL
03.2020 - 12.2023
  • Successfully designed and implemented student-focused sustainable fashion brand around concept of capsule wardrobe.
  • Secured strategic partnerships with two of top five international schools, exceeding initial sales projections by 150%. Demonstrated exceptional negotiation and relationship building skills, contributing to brand's significant growth.
  • Empowered students through immersive and real-world design thinking workshops. Hands-on sessions cultivated next wave of entrepreneurs, providing participants with practical skills and insights to launch their own sustainable fashion brands in real-world scenarios.

Project Manager for Fashion Franchise

Marc O'Polo
Bratislava, BL
01.2012 - 05.2015
  • Independently managed 2014 marketing campaign for world's 8th largest premium casual wear brand, resulting in 35% increase in sales.
  • Implemented comprehensive series of sales training sessions. Increased conversion rates by 25% in one year.

Project Lead for Fashion Brand Expansion

Lerros
Bratislava, BL
01.2005 - 12.2014
  • Expanded client network from 4 to 60 in Slovak and Hungarian markets, demonstrating strong business development skills.
  • Implemented high-impact visual merchandising strategies and organized effective sales training at client points of sale.
  • Managed 2 franchise stores, secured 3 new franchise partners, and achieved consistent 18% annual sales growth while managing team of 5.

Project Lead for Women's and Kid's Accessories

Reusch
Valencia, Espana
01.2002 - 09.2005
  • Pioneered innovation in winter sports segment, introducing scented gloves and gloves infused with aloe vera to enhance customer experience.
  • Crafted and launched series of children's accessories that topped European sales charts for three-years.

Education

MBA - Project And Strategic Management

Economic University
Bratislava, BL

Skills

  • Strategic Thinking
  • Customer-Centric Approach
  • Design Thinking
  • Stakeholder Management
  • Knowledgeable in graphical software

Volunteering

Volunteered as a mentor for 18 students aged 15-17 at Leaf Academy. Guided and supported the completion of 3 group projects, preparing students for crowdfunding opportunities.


Volunteer for Brilliant Stars Young Builders class, mentoring 9 children from project idea to completion. Successfully completed 2 impactful projects for the school community. Included making items for a charity sale that raised 2000 Euros.

Languages

Slovak
Native language
English
Proficient
C2
German
Advanced
C1
Czech
Advanced
C1
Spanish
Intermediate
B1
French
Elementary
A2
Hungarian
Elementary
A2

Timeline

Head of Project’s Operations and Brand Co-creator

Vista Values Wear
03.2020 - 12.2023

International Sales and Project Lead

Eterna
05.2012 - 12.2023

Project Manager for Fashion Franchise

Marc O'Polo
01.2012 - 05.2015

Project Lead for Fashion Brand Expansion

Lerros
01.2005 - 12.2014

Project Lead for Women's and Kid's Accessories

Reusch
01.2002 - 09.2005

MBA - Project And Strategic Management

Economic University

Similar Profiles

CREATE PROFILE
Renata De La Sierra