Sandra Mažárová
Healthcare business leader, entrepreneur and strategist
Bratislava,Prague
Summary
Healthcare business leader, entrepreneur and strategist with more than 20 years of experience across pharmaceuticals, healthcare market intelligence, marketing and company management.
Founder and Managing Director with responsibility for strategy, business development, financial planning, operations, team leadership and international partnerships.
Experienced in translating complex healthcare data and stakeholder needs into growth strategies, service innovations and actionable executive decisions.
Overview
4
4
Languages
21
21
years of professional experience
Work History
Founder & Managing Director
Vantage s.r.o.
Bratislava
01.2018 - Current
- Founded and have managed specialized healthcare market research agency to deliver tailored insights for pharmaceutical companies and healthcare manufacturers.
- Translated market data and context from Czech Republic and Slovakia into customer insights and strategic business recommendations for pharmaceutical and biotech companies, as well as healthcare products manufacturers.
- Conducted more than 200 market research projects in CEE.
- Built yearlong partnerships with foreign market research agencies from Poland, Austria and Hungary to allow for collaboration and more significant opportunities for growth.
- Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
- Built yearlong partnerships with foreign market agencies in Poland, Austria and Hungary to boost growth and foster strong alliances.
- Established a successful business by identifying market needs and fostering of networking.
- Mentored and trained team members, fostering a culture of continuous improvement and innovation.
- Regularly spoke at conferences, panel discussions and podcasts.
- Proudly embraced the role of an expert judge in prestigious Best Employer Award organized by Alma Career Slovakia in two consecutive years. The award evaluates and highlights companies with the best employee experience and employer branding in Slovakia, with 200 companies across sectors such as IT, banking, manufacturing, healthcare, and public administration.
Healthcare Sector Leader
GfK Slovakia
01.2014 - 01.2018
- Managed healthcare market research projects, delivering insights to inform pharmaceutical strategies.
- Developed expertise in physician research and healthcare systems to guide therapeutic market positioning.
- Led strategic initiatives to enhance market insights and drive business growth.
- Developed and implemented innovative research methodologies to improve client solutions.
- Mentored junior team members, fostering professional development and knowledge sharing.
Brand Manager
Eli Lilly
Bratislava, Slovakia
01.2006 - 01.2011
- Directed marketing strategy and activities for pharmaceutical brands in SK and CZ markets.
- Launched 3 new pharmaceutical brands in SK and CZ markets, expanding market presence.
- Developed and implemented brand strategies to enhance market presence and drive product awareness.
- Led cross-functional teams to execute integrated marketing campaigns and product launches.
- Analyzed market trends and consumer insights to inform strategic decision-making and product positioning.
- Developed and executed brand strategies to enhance market presence and drive product growth.
- Managed product launches, ensuring timely delivery of marketing materials and coordination across departments.
Education
Master of Arts - Political Science
University of Vienna
Vienna 04.2001 -
Master of Arts - Nationalism Studies
Central European University
Budapest 04.2001 -
Skills
Healthcare market research
Business Development
Strategic partnerships
Marketing
Strategic thinking
Agency Operations
Team leadership
Timeline
Founder & Managing Director
Vantage s.r.o.
01.2018 - Current
Healthcare Sector Leader
GfK Slovakia
01.2014 - 01.2018
Brand Manager
Eli Lilly
01.2006 - 01.2011
Master of Arts - Political Science
University of Vienna
04.2001 -
Master of Arts - Nationalism Studies
Central European University
04.2001 -