Ľuboš Vovčík

As the Shopper Marketing Manager at Billa Slovensko, I lead the Promo, Price, and Insight teams, overseeing the development and execution of key strategies to achieve turnover targets and market share growth. My responsibilities include:

• Promo Team: Managing promotional policy and processes, ensuring timely delivery of objectives while adjusting promotional tactics to align with the company’s business goals.
• Price Team: Creating and implementing pricing strategies, analyzing the impact of price changes, and monitoring customer price perception to optimize pricing effectiveness.
• Insight Team: Gathering and analyzing relevant market and customer behavior data, providing actionable insights, and proposing strategic measures to meet company objectives.

My role involves coordinating cross-functional teams, ensuring alignment with business goals, and adapting strategies to evolving market conditions.

Main responsibilities
• Leading and organizing Events board meeting for leadership.
• Participation on creation of company sales budget and creating the trade plans to follow the budget targets.
• Daily, Weekly, Periodically review of sales performance, providing feedback to leadership.
• Creation of Trade Master plan, maintaining and organizing natural working teams to apply plans.
• Planning of Leaflet, determining exact events to be communicated there.
• Ensuring CE trade plans are relevant at local level and reflect local customer preferences.

• Leading and organizing CE trade planning meetings to manage upcoming trade operations and action plans.
• As a part of of leadership trade planning governance, taking decisions for all trade activities.
• Ensuring CE trade plans are relevant at local level and reflect local customer preferences.
• Setting of trade driving activities to allow to company to win at key periods of the year.

• Leading and managing capabilities of local price teams in Czech Republic, Poland, Hungary and Slovakia to ensure the policy targets are delivered and the routines as well as ad hoc analysis are completed.
• Harmonizing and creating of a unified CE price policy and tools management (e.g. Price elasticity tool, Price investment tool, Product importance tool).
• Setting of new rules, forecasting and evaluation of their impact on business, training of buying team.
• Leading customer researches. Defining content and drawing conclusions.

• Transferring price management into a local level, setting up a new local price team, elaborating local Slovak price policy, setting the rules for different price baskets and its implementation, inventing new pricing management tools.
• Ensuring proper price perception of TESCO range, leading local price team, managing price routines, overlooking alignment of prices with agreed price policy, mapping competitors’ activities, defining scope of activities of the agency responsible for collecting competitors’ data, participation at leadership meetings, overlooking of budget, training of commercial department.
• Establishment of the Slovak Price team and creation of new routines.