Jana Banovska
Pezinok 1
Summary
Affiliate and Ecommerce PR specialist with 20+ years of brand, network and agency experience. Developed and led diverse affiliate strategies for start ups and corporate brands. Founded and scaled a remote affiliate team. Grew a start-up affiliate agency through to a successful acquisition. Implemented client services processes to deliver unified and boutique level client experience. Exceptional team leader. Native-level English language skills.
Overview
20
20
years of professional experience
Work History
Senior Director
Gen3 Marketing Agency
02.2022 - Current
- Retained top tier clients on the portfolio during the post-covid ecommerce decrease and expanded the service offerings.
- Formed strategic partnerships and fostered strong connections with key clients to mitigate churn and drive further business development.
- Ensured that data analysis and knowledge of market trends were instrumental at developing client strategies.
- Cultivated a culture of innovation by creating ways to share early wins between team members ensuring expansion of the winning strategies across the client portfolio.
- Established performance goals for employees and provided feedback on reaching those milestones.
- Optimized client portfolios to ensure efficient workload among team members.
- Onboarded at-risk-clients and renewed their contracts.
- Negotiated contract renewals.
Head of Affiliates
OAK Digital Agency (acquired By Gen3 Marketing Ag)
11.2017 - 02.2022
- Grew the agency from a team of 5 to team of 60 across multiple teams (affiliate management, publisher development, ecommerce PR).
- Established client service deliverables and implemented unified delivery.
- Integrated traditional affiliate program management with ecommerce PR strategies to deliver full funnel affiliate program management.
- Managed the business P&L. Worked with New Business department to improve the pitch deliverables, client contracts, SLAs and onboarding process.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Established HR rules for global remote team to ensure equality in a diverse team.
- Nurtured remote team culture and established processes to ensure strong team spirit & collaboration.
- Won the category Best Performance Marketing Campaign – USA for the BoutiqueRugs client at Global Performance Marketing Awards in London, 2021. Highly Commended in category Best Performance Marketing Agency. Highly Commended in category Best Managed Affiliate Programme – USA for the Hairstory client.
Founder
AffiliatesEasy
10.2013 - Current
- Retrained and re-skilled women on maternity leave enabling them to start a new career path in affiliate marketing.
- Grew the business from being a solo consultant to a remote team of 8.
- Built operational foundations, processes and unified client service delivery.
- Led the new business acquisition, SLAs and contract negotiations.
- Managed financial, operational and human resources to optimize business performance.
- Joined forces with OAK Digital Agency, onboarding the AffiliatesEasy team to become core of the new affiliate agency team.
Affiliate Director
Zenith Optimedia, Publicis Group
11.2008 - 10.2013
- Progressed from Affiliate Marketing Executive, to Manager to Director in the space of 5 years.
- Managed affiliate programs for household UK brands (PremierInn, B&C, Tesco Mobile etc.).
- Oversaw junior team members work. Supported with training and mentoring.
- 2013 Winner for ‘Best Advertise Innovation’ for Premier Inn, Performance Marketing Awards, London, UK Achievements
- 2012 Winner for ‘Best Advertise Innovation’ for B&Q, Performance Marketing Awards, London, UK
- 2012 Highly Commended for ‘Best Consumer Targeted Campaign’ for B&Q, Performance Marketing Awards, London, UK
Affiliate Marketing Analyst
AffiliateFuture
07.2007 - 10.2008
- Responsible for preparation of affiliate marketing strategies for client programmes to increase revenue.
- Analysis and assessment of affiliate programmes' performance.
- Research of UK online market, clients and competition online activities.
Brand and PR Executive
Generali Insurance Company
10.2004 - 08.2006
- Planning marketing and PR strategy for range of insurance products.
- Development and execution of marketing campaigns (ATL: television, radio, press, internet, outdoor, online, public events & BTL: direct mail).
- Overseeing production of TV, radio, press and outdoor advertisements.
Education
Media Genres: Marketing And Advertising
Birbeck College
London, UK2008
Arts Marketing And Communication
Birbeck College
London UK2008
Master of Arts - Philosophy, Slovak Language & Literature
Commenius University
Bratislava, Slovakia06.2004
Skills
- Team Development & Leadership
- Strategy Development and Innovation
- Process Development & Implementation
- Negotiation and Conflict Resolution
- Managing Operations and Efficiency
- Fiscal Management
- Contract Negotiation
Timeline
Senior Director
Gen3 Marketing Agency
02.2022 - Current
Head of Affiliates
OAK Digital Agency (acquired By Gen3 Marketing Ag)
11.2017 - 02.2022
Founder
AffiliatesEasy
10.2013 - Current
Affiliate Director
Zenith Optimedia, Publicis Group
11.2008 - 10.2013
Affiliate Marketing Analyst
AffiliateFuture
07.2007 - 10.2008
Brand and PR Executive
Generali Insurance Company
10.2004 - 08.2006
Media Genres: Marketing And Advertising
Birbeck College
Arts Marketing And Communication
Birbeck College
Master of Arts - Philosophy, Slovak Language & Literature
Commenius University
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